Boost Your Business with Home & Health Shows
Frequently Asked Questions
How is this Event Different from Other Local Events and Expos?
Our event stands out because it is organized by a local Chamber of Commerce, a highly recognized and trusted brand among consumers and businesses. Additionally, our events are held in smaller communities, attracting residents who typically do not travel to distant shows. This allows you to maximize your branding and generate more leads.
Why is the Chamber Doing the Events?
These shows are planned across the Valley to support the Chamber's mission and purpose. We firmly believe that the health of the business community and the health of larger communities are inseparable. This event supports the Chamber's mission to build stronger communities, champion economic prosperity, foster a pro-business climate, and improve the quality of life in our region. We connect residents and businesses in a fun and beneficial way for the local economy.
Is Event Marketing Right For My Business?
Face-to-face marketing events should be an integral part of your overall marketing strategy. A comprehensive plan should include six elements: Interactive Marketing, Advertising, Sales Promotion, Direct Marketing, Personal Selling, and Publicity/PR. All these elements work together as part of your branding process. To improve trade show ROI, enhance your booth experience, promote your presence beforehand, engage effectively with attendees, follow up with leads, and analyze your results to refine your strategy.
Why Do Your Events Cost More Than Low-Cost or Free Events?
Health fairs and other expos are different from our events. We leverage the Chamber's brand name to market our events extensively through various platforms, increasing the chances of reaching your target audience. Our marketing efforts include social media ads, Shop Local SMS text marketing, targeted distribution of flyers to local businesses, and Chamber of Commerce email lists, all of which require investment.
What Makes It Worthwhile?
Our events provide an excellent opportunity to be in front of people who can positively impact your business, increasing your bottom line and name recognition. You also get significantly larger space to promote your company compared to traditional events where tables are stacked in long rows, limiting your ability to showcase your business correctly.
Can I Get a Discount?
We offer quantity discounts to Chamber members and early bird registration specials, which many exhibitors use.
How Can I Ensure People Will Stop at My Booth?
Ensure that the person staffing your booth is engaging. Avoid sitting and texting or talking on the phone, as this signals to passersby that they are unnecessary. Do something interactive to attract guests to stop and chat. We can help you with ideas if needed. Move your table to the back or side to make your area more inviting. Be upbeat, and engage the crowd—don't wait for them to approach you!
How Can I Ensure a Good Return on My Investment?
You may not know your ROI immediately after the event. Follow-up is crucial for more sales, even if you are in retail. Collect leads and turn them into new business after the event. Remember, the fortune is in the follow-up.
Guerilla Marketing Tips Shows & Expos
Here are 9 Event Marketing Pointers to Meet More People, Get More Leads, Close More Business, and Bu
Guerrilla Tips #1: Event Marketing is Different
Event selling requires different skills than selling in a showroom, retail store, at a customer's home, or over the phone. Be prepared to handle multiple prospects at once with a short script and focus on capturing leads quickly. Use the opportunity to showcase equipment or props that are difficult to demonstrate over the phone or in print. Remember, event selling is not just about pretty booths or giveaways; you need a solid marketing plan and goals.
POWER TIP: Read "Guerrilla Trade Show Selling" by Jay Conrad Levinson.
Guerrilla Tips #2: Don't Use Chairs
Avoid sitting at your booth with your eyes on laptops or smartphones. This is unwelcoming and can cause attendees to walk by. Be attentive and stand when greeting and talking to attendees.
POWER TIP: Leave the booth if you need to eat, take a phone call, check email, record prospect information, sit, or take a break.
Guerrilla Tips #3: Focus on One Goal
Choose one key goal for your booth and do it well. Popular goals include lead generation, brand recognition, networking, educating your audience, and hiring employees.
Guerrilla Tips #4: Show Off Your Work
Don't just place printed material on your table. Show off your product or service with live demonstrations, props, or large posters. Be creative with your space.
Guerrilla Marketing Tip #5: Raffles & Prize Drawings
Offer a prize that complements your business, like free cleaning and x-rays if you're a dentist. Ask a pre-qualifying sales question on the entry form and follow up with qualified leads quickly.
Guerrilla Marketing Tip #6: Giveaways & Premiums
Use advertising specialties like pens, coffee mugs, and notepads that reflect the quality and image of your business. Use high-end giveaways as a bribe to get visitors' contact information and prequalification answers.
Guerrilla TIP #7: Take Care of Your Current Customers
Have VIP gifts for your current customers who stop by your booth. Reach out to them before the event and invite them to visit your booth for a special gift and to say hi. Building rapport with existing customers is crucial. Ask for referrals and testimonials.
Guerrilla Tip #8: Arrange Your Display Table Properly
Arrange your display table in levels with larger items at the rear and shorter items in front. Use empty boxes under your tablecloth to create different elevations. Consider placing your booth sideways or in the back of the space to make it more inviting. Interactive displays, games, and props that engage people can be highly effective.
Guerrilla Tip #9: Promote Your Booth on Social Media
Use social media to let your customers know you're participating in a show and invite them to visit. Do a Facebook Live post from your booth to generate excitement and engage with those who couldn't attend.
Search Engine Optimization
Our SEO experts will analyze your website and develop a customized strategy to improve your search engine rankings, drive more organic traffic, and increase your online visibility.
Email Marketing Campaigns
We design and send eye-catching emails that deliver your message directly to your subscribers' inboxes. Our campaigns are optimized for maximum opens, clicks, and conversions.
Content Creation & Blogging
We create high-quality blog posts, articles, and other content that establishes your brand as an industry authority and engages your target audience.
Pay-Per-Click Advertising
Our PPC experts will create and manage targeted campaigns that drive qualified traffic to your website and help you achieve your business goals.
Website Design & Development
We build beautiful, user-friendly websites that are optimized for search engines and designed to convert visitors into customers.
About Home & Health Shows
Our Mission
HOME & HEALTH SHOWS reflects the Chamber’s fervently held belief that the health of the business community and the health of the larger community in which it lives are inseparable. Building stronger communities is what our Chamber of Commerce is all about.
